Lemon tea, a classic beverage that has been popular since the early days of the tea industry, once again became a focus of the industry in 2021, with beverage chains creating new products and attracting a large number of consumers. However, according to various sources, in Guangdong, a key area of this beverage, the price of the main raw material Perfume lemons remains high. Even though the price is high, the demand remains unaffected.
In the past, the price of Perfume lemons was usually around 6 yuan per half a kilo, and sometimes they could even be bought at as low as 3 yuan per half a kilo. However, this year, the production is significantly lower due to the cold weather, and prices have also skyrocketed due to scarcity, soaring from 6 yuan per half a kilo to about 16 yuan and continues to rise, passing the 20 yuan mark. Just when prices began to fall due to the impending arrival of large volumes, they soared again and nearly doubled, reaching 36 yuan.
According to industry sources, this price increase is the result of popularity of lemon tea. Due to the widespread popularity and the fact that it is used by many brands as their signature and seasonal products, the stable supply of lemons has naturally become the top priority for these brands. At the moment, the supply of these brands either come from cooperative or self owned orchards, or fruit wholesale markets.
In order to ensure the supply volume, some brands are sending purchasers to source in the fruit wholesale markets. The price is no longer the focus, and the guarantee of supply comes first. Large volumes are sourced by a handful of brands, leading to a shortage in resources. As a result, prices have risen again. The price of Perfume lemon rose from as low as 3 yuan per half a kilo to the current 36 yuan, increasing 11 times.