The new crop of New Zealand Jazz apples is due to hit the European market at the end of May. The sunny weather during the growing period has ensured that the apples have a beautiful colour, a fantastic flavour and a nice and crunchy texture. In addition, the brand has been given a new look.
T&G Global, the brand owner and grower, has strengthened the positioning of Jazz with a refreshed look and feel. "The new look underscores the Jazz slogan "Always Refreshing" with bright and fresh colours. The design has been developed with the consumer to make Jazz apples stand out from the crowd," said T&G.
"The ideal snack"
"More and more people are looking for a healthier snack. Jazz apples are the ideal size and have a balanced sweet and sour ratio that makes them a refreshing snack. The renewal of the brand is an important part of a broader strategy to position Jazz as a the ideal snack on the go."
For more information:
Enzafruit New Zealand 
Tongersesteenweg 135
3800 Sint - Truiden (Belgium)
+32 (0) 11 689 941
info@enzafruit.be
www.jazzapple.com