Alexander Vroom, DFN Trading:

'Our Turkish pistachios distinguish us among Dutch wholesalers"

This company isn't even a month old. Its website doesn't work properly yet. But at DFN (Dried Fruit and Nuts) Trading in the Netherlands, business is booming.

Five products
DFN Trading imports five products - pistachios, hazelnuts, dried apricots and figs, and walnuts. The first four come from Turkey, the walnuts from Chile.

"We have direct contact with growers in Turkey and Chile. These are relationships we've built over the years. That's also our strength. We not only import great products; we can negotiate competitive prices too. That's thanks to the strong relationships we have with our suppliers," says the company's Alexander Vroom.

"For now, we're focusing on these five products. Together, they form a nice range. We import them, then sell them in bulk. Our main focus is Dutch wholesalers. Discussions are in full swing, and much of our stock has already been sold. The pistachios will be harvested in August. We're already buying up part of that harvest." 

The future
"Later, we're going to look at other products. These are avocados from Mexico and oranges and melons from Spain," Alexander continues. "We also want to have our own retail product in the future. But, our core business focuses on the current five products. With these products, we aim to become a serious player within a year."

"That ambition stems from our confidence in the product and close contact with the growers. The pistachios come from Antep in Turkey. They're completely different from the American variety. Those are the ones mainly available in supermarkets in The Netherlands. Turkish pistachios are much tastier. They're crunchy, a bit smaller, and have a dark color," Alexander concludes.


For more information:
Alexander Vroom
DFN Trading BV
1 Ingelandenweg
1069 WE, Amsterdam, NL
Tel: +31 (0) 854 002 021


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