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US Market Update 2021/22

Avocado consumption keeps setting records

Even during the pandemic, the US market has been absorbing record sales of avocados as consumers are looking for healthy, versatile options. The economic recovery, continued retail sales and increased food service activities have boosted consumer demand for avocados, which will support prices.

The increase in Peruvian and Mexican freight volumes will offset the reduction in California production in 2021, but the California and Peru seasons will end later this summer, and the supply of American avocados may be tight after Mexico transitions to the new season.

Industry marketing efforts have been recognized for their innovation and will continue boosting the demand for this trendy superfood. Avocado consumption still has plenty of headroom for growth. Per capita consumption of avocados in the US, which currently stands at 9 pounds, could surpass 11 pounds in five years’ time.

Source: research.rabobank.com


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