The Union of Agricultural Cooperatives of Kavala (Kavala COOP) from Greece has announced the participation in a new communication campaign in Canada and the U.S. to promote its kiwis and territory in conjunction with other exquisite European products, such as the wines from Abruzzo, Italy, the golden wines from Bordeaux, and the cherries from Rachi Pieria in Greece.
“The Charming Taste of Europe” is a three-year campaign promoted by the Vini d’Abruzzo consortium, the Union of Sweet Bordeaux wines, the Union of Agricultural Cooperatives of Kavala (Kavala COOP), and the Agricultural Cooperative of Rachi Pieria “AGIOS LOUKAS,” co-financed by the European Union. This campaign will focus on raising awareness of these high-quality products in the American and Canadian market.
Kavala, situated on the coast in northern Greece, is not only one of the most beautiful touristic destinations, but also a natural oasis where some of the most delicious fruits and vegetables of Europe are produced following modern and innovative cultivation practices. Thanks to “The Charming Taste of Europe” program, the kiwis of Kavala are now ready to conquer the American and Canadian market with the slogan, “Enjoy it! It’s from Europe.”
Starting in the spring of 2021, these agricultural jewels of Europe will be the protagonists of numerous initiatives and events dedicated to consumers, media, and trade professionals both in the U.S. and Canada to educate these markets about their merits, increase quality standards, and thus enhance their competitiveness and create new export opportunities.
Some of the most important appointments of 2021 include the participation in New York’s Restaurant Week and the Winter Fancy Food Show in San Francisco. Throughout the year, there will be seminars and educational activities with sommeliers, culinary schools, and clubs, together with some dinners dedicated to trade and media.