On May 10, the 2021 Guangdong Lychee Exports Departure and Cross-border E-commerce Launch Ceremony took place in Dianbai District, Maoming City, Guangdong. The first shipment of 100 tons of Sanyuehong lychees departed for Canada on the same day.
Dianbai District is the main lychee-producing area in Maoming, with an area of 361,000 mu and a production of 190,000 tons. Focused on large-scale cultivation and brand management, the area has become the main producing area of early and high varieties in Guangdong and the largest production center of early high-quality lychees in China.
According to Liu Fuqiao, a senior agronomist from the Fruit Industry Development Center of Maoming City, the production conforms with national industry standards and access standards for international markets such as Europe and the United States, and the products have been marketed in Japan, the European Union, the United States, Canada, and Australia for many years. By expanding the export scale, it is possible to add value to the lychee industry.
Dai Yaowu, secretary-general of the Maoming E-Commerce Association, said that Maoming, as the world's largest lychee production center, has a yearly production of over 500,000 tons. The production this year is expected to reach 620,000 tons, showing an increase of 20% over last year. Last year, Maoming marketed 520,000 tons of lychees, with a total sales of 6.9 billion yuan. 51,100 tons were sold online, accounting for 9.8% of the total volume and 17.3% of the total sales value, significantly increased profits for the industry.
In the next three years, Maoming City will use cross-border e-commerce as a breakthrough point, with B2B exports as its main direction. By trialing this process and business model, they plan to promote the development of the entire industry chain and e-commerce business of local fruits, lychees, and aquatic products.
Source: Fruit Critic