On April 27, three containers with Colombian frozen avocado arrived in Japan, ready to be consumed by customers of the Burger King and 7-Eleven chains in that country, according to ProColombia.
The Burger King restaurant chain has included avocado on two new menus, Avocado Beef and Avocado Plant. 7-Eleven has been selling the product in its stores in the prefectures of Tokyo, Saitama, and Kanagawa since March. In a few months, the Colombian avocado will be available in all of their stores in Japan.
The fruit shipped is processed by Colfrost and is sold frozen in various vacuum-packed formats, which gives it a shelf life of up to two years without losing its flavor or properties.
“In May we will have reached 20,881 7-Eleven stores in Japan. It is a clear sign of their confidence in the Colombian product, which was made possible thanks to our 97 suppliers and the commitment of our 133 collaborators to quality and excellence,” stated Andres Orozco, the general manager of Colfrost.
Japan opened its market to the Colombian avocado in July of 2019. Last year, Colombia managed to export to that country 437,737 dollars in fresh avocado. This year, Colfrost expects its avocado exports to that market to total 4 million dollars.
“We celebrate this achievement because it occurs within the framework of the health diplomacy strategy led by the Government thanks to the management of the Colombian Embassy in Japan within the CO-Nectados plan to increase the country's international sales and generate more jobs and development for the regions. In addition, it shows us that Colombia is still on its way to become a world food pantry, as cataloged by the FAO, thanks to the potential of its arable area, the great variety of its exportable supply, and competitive factors such as the capacity to produce agrifood almost all year round. We'll continue to support the avocado sector in the country so that it continues to position itself strongly in the main international markets,” stated Flavia Santoro, the president of ProColombia.