For the fresh food sector

Manufacturing experts and IloT technology leaders join forces to deliver end-to-end traceability

Persequor, iTrazo and Facteon have brought together a global track and trace software product, an Australasian fresh produce expert, and a New Zealand-based smart manufacturing technology partner and integrator to deliver the ultimate in end-to-end traceability for the fresh food sector.

The ability to track the movement of every product from seedling to supermarket is the ultimate protection in the fight against food fraud while securing market access for New Zealand’s fresh food growers, processors and packers.

“Every manufacturer in the fresh produce space has some degree of data archive. Now is the time for the fresh food sector to make use of this data to secure the future of their businesses. We are seeing fresh food growers, processors and packers facing increasing pressure to provide the seedling to supermarket traceability required at border and retailer levels,” says Facteon Group General Manager, John Cochrane.

As consumers demand improved visibility over food origins, supermarkets and local governments are also requiring such visibility prior to admitting fresh food products into the market.

Ron Volpe, Senior Vice President of International Markets, at Persequor says: “It’s a matter of market access and consumer safety. The increasing globalisation of supply chains has made the traceability of fresh produce products far more complex. For that reason, we are seeing many manufacturers investing in IIoT traceability technologies and track and trace software to future-proof their businesses, ensure market access and demonstrate the level of compliance required by retailers globally.”

In addition to ensuring market access and consumer safety, manufacturers are also needing to take definitive actions to protect their brand in the market.

“This level of supply chain visibility is unprecedented. It is also best achieved by looking to other highly competitive, cost sensitive and automated industries. This is what motivated Facteon, Persequor and iTrazo to partner to bring this high impact solution to the fresh food space,” says Reeanjou Ram, Chief Executive Officer of iTrazo.

Facteon has successfully deployed its IIoT technology suite at the facilities of scaled manufacturers operating in Australasia, North America, China and Europe in the consumer goods, processed foods and bottling industries.

Facteon’s John Cochrane explains: “It’s not a matter of simply transplanting the technology. Instead, it’s about taking these learnings to the fresh food space. Facteon identified the need to establish partnerships with Persequor and iTrazo to bring this technology to a sector that needs it most. Persequor and iTrazo are pioneers in the fresh food traceability space. The opportunities for knowledge sharing are limitless."

This partnership brings together fresh produce processing expertise, a traceability solution developed for the fresh produce industry and the experience of a global software company specialised in traceability to mitigate the risk of globalised supply chains, protect against food fraud and secure market access for New Zealand’s fresh food producers taking our best produce to the world.

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