"We are right in the middle of the Sorrento lemon campaign and things are going well when it comes to volumes and quality. We are very pleased with how demand is going, which actually boomed on both a domestic and European level around Easter, maybe due to the various openings. What is more, foreign distilleries are also starting to get interested in our product," reports Valentina Sanna from La Costiera.
"The European markets prefer lemons in cardboard or wooden punnets containing 2 fruits or 9/10 kg dual-layer cardboard crates. We introduced punnets this year and retailers request them the most, as they are more appealing and convenient for customers while at the same time ensuring sale continuity."
The Sicilian Primofiore campaign will end between late May and mid-June, then it will be the turn of Bianchetto and Verdello, but it is still too early to make an assessment regarding blossoming.
"Sorrento lemon quotations are stable, but we expect them to increase towards the summer. Primofiore prices too should increase towards the end of the season. In general, consumers are willing to pay more for premium products, including Sorrento lemons, despite the period of economic instability."