One hundred primary schools and early learning centres across Australia can be eligible to receive free fruit for a day in a one-off, special promotion from Woolworths. Celebrating the fact it has donates more than 100 million pieces of fruit since the launch of its Free Fruit for Kids program in 2015, the supermarket giant is calling on nominations for the free fruit day.
Woolworths general manager of fruit and vegetables Paul Turner said the in-store initiative was the first national program of its kind when it began and was designed to build fresh fruit habits from an early age.
“Kids have become so used to it and it’s almost like an event for them, to make their way to the front of the store when they arrive,” Mr Turner told news.com.au. “I think it’s a great initiative and it’s one I’m extremely proud of. Free fruit is getting to kids, regardless of where they live. We have almost 1000 stores spread across the country and a lot of those are in rural areas. We think it’s a great way to highlight those health cues.”
One-hundred per cent of the fruit given away is from local suppliers, like Mackay Bananas in Queensland and Montague Apples in Victoria.