Puerto Rican subscription-based companies growing during pandemic

Online orders and subscription to services that send boxes with different items have become commonplace given the lockdowns imposed by the pandemic. The Wepa!box subscription service was born after Hurricane Maria as an option for those who migrated to the US mainland to receive products that are part of the culture and customs of Puerto Ricans.

Suzanna Ujaque Guzmán, president of Puerto Rico Island Export -in charge of the Wepa!box- explains: "Our expectation was to reach the diaspora who wanted products from the local market that they could not find in the United States. Then, the feeling of support for what happened here was activated and the island's resident consumer was our main client. This surprised us a lot, because it was not our target.”

The concept continued to grow during the pandemic, which is reflected in the most recent sales report that covers from March 1, 2020 to March 31, 2021, and which shows a growth of 40 percent in the company's revenues.

"The growth has been exponential from day one. The number of units sold during this period was 5,557. Monthly subscribers range from 450 to 500. Most buyers are in Puerto Rico and the states of Florida, Texas, Pennsylvania and Ohio. We impacted more than 10 American military bases around the world and countries such as Spain, Mexico, Canada, Germany, England, France, Austria and Japan," Ujaque stated.

According to theweeklyjournal.com, the boxes vary their products on a monthly basis and before customers receive them, they are informed what type of items their next order will include. This modality has also been very successful as a gift option in high-sales seasons on the island, such as the Christmas season.


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