Ocean Mist Farms is launching its annual spring promotion elevating the health and nutrition of its Gold Standard artichokes. The company is building on the 24,762,290 consumer impressions achieved with the Gold Standard promotion over the last two years, proving there is an audience ready for artichoke engagement and information sharing.
Ocean Mist Farms will highlight its artichoke expertise to assure its trade partners are aware of what goes into the Gold Standard distinction as well as shine a light on the nutritional qualities of fresh artichokes and the value that can bring to shoppers.
“In the midst of an uncertain year, we are proud to share one of the few things we know for certain, our Gold Standard artichokes,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “They are the Gold Standard for immune-boosting nutrition and a top source of fiber. One whole, cooked artichoke packs nearly seven grams of fiber, about a third of the daily minimum target. This nutrition coupled with our artichoke expertise brings the Gold Standard to your produce department.”
For nearly 100 years, Ocean Mist Farms has cultivated artichokes in California and harnessed the expertise to claim the Gold Standard distinction. This legacy is defined by our unique growing and harvesting practices and the commitment to care for the community and land. Chosen for its soil and microclimate, Castroville, CA is home to Ocean Mist Farms’ spring artichoke production, with the heaviest supply production being in April. “Artichoke ad volumes are available as we want to make certain our shoppers have access to the nutrition we are promoting,” said Philip Barrientos, artichoke commodity manager.
Ocean Mist Farms supports retail sales for the Gold Standard promotion with a variety of marketing activations centered on this standard of artichokes. On-pack messaging will reinforce shopper awareness of Ocean Mist Farms-branded artichokes and its Gold Standard commitment. The brand will also drive visitors to the artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store with the help of the new Destini locator tool found here.
The company is also hosting the Gold Standard Giveaway from April 19-May 14, giving participants the opportunity to win 20 prizes for a total of $2000, including 20 $100 gift cards.
Earlier this year, Ocean Mist Farms conducted its annual Peace, Love & Artichoke promotion from February 15-March 15 to kick off the 2021 Coachella artichoke season. Consumer response to the promotion proved shoppers were eager to engage with helpful, entertaining content. With this promotion, Ocean Mist Farms earned 391,728,968 brand impressions and 177,688 promotion-specific website visits, and 29,154 shoppers participated in the sweepstakes opportunity.