According to Salesforce's recently published Shopping Index study, worldwide e-commerce spending in the first quarter of 2021 was 58% higher than in the same period of 2020. This figure is well above pre-pandemic levels, as the growth rate in the first quarter of 2020 was 17%.
According to the study, which analyzes the activity of 1 billion e-shoppers in more than 40 countries, the increase in internet sales in Spain surpassed the global average, as it grew by 65% over the same period of the previous year.
According to published data, in the first quarter of the year, digital traffic in Spain increased by 50% and by 27% globally. This is the highest percentage since the start of the pandemic. However, the number of orders has fallen by 13%. Online business growth in Spain is seven points higher than the global average, according to Salesforce data
74% of the Spanish online traffic is conducted on cellphones, 21% on computers, and 3% on tablets. These data are very similar to those of the first quarter of last year and in line with those of other countries. 55% of online orders were carried out by cellphone, 39% by computer, and 5% by tablet.
The average expenditure per visit in Spain was 1.1 dollars. The average expenditure in the world stood at $ 3.39, i.e. 31% higher than the $ 2.59 in the first quarter of 2020.
The global average value of orders per customer stood at 57.23 dollars in Spain. Globally, the average order per customer was the highest in the last 8 quarters, standing at $ 94.72.
The rate of abandoned carts (which were created but did not result in completed orders) is still higher on cell phones - 93% worldwide and 95% in Spain- than on computers -87% globally and 84% in Spain-. However, both statistics were similar to the first quarter of 2019.