Afrucat, the Fruit Business Association of Catalonia, has presented the data from a study on fruit sales in Spain which started in 2015, and which has found that, on average, the market share of domestic apples has gone from 46% in 2015 to 67% in 2021.
The data also show that this share is higher in the productive areas and goes down as the points of sale move away from the origin. In fact, the data recorded in the first quarter of 2021 show that the share of domestic apples amounts to 51% in Madrid, 61% in Zaragoza, 73% in Barcelona and 85% in Lleida.
Since 2017, the presence of Spanish apples on the shelves has increased by an average of 5% per year. This increase can be linked to the growing awareness of the population about the importance of buying local products and the changes in the policies of retail chains.
The market share of domestic pears has also increased, going from an average of 74% in 2015 to 83% in 2021.
In this case, the growth has been lower because the share of Spanish pears was already higher, and although there is also a trend in favor of the local product, the irregular nature of pear production and the aggressive strategies of some northern European competitors in cases of overproduction result in this development not being as constant.
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