A few days ago, Masseria Fruttirossi started installing anti-hail nets over its pomegranate orchards. The annual program entails the covering of the first 100 hectares out of the total 300 destined to this cultivar. A considerable investment that will lead to a double result. FreshPlaza talked about it with sales manager Dario De Lisi.
"We started covering ultra-early varieties Emek and Shany, which will ripen in late August. In addition to protecting trees from hailstones, these nets are also capable of filtering a certain percentage of UV rays so as to preserve the fruits against sunlight, which could lead to scalding."
Dario De Lisi
"Our mission is to make fruits available that have a superior quality and appearance while at the same time avoiding losing part of the harvest due to the increasingly-frequent adverse weather events. We have opted for nets of different color - gray, red and yellow - precisely to assess the reaction of plants and their evolution."
"This is definitely not a good moment to make investments, but we are aware that approximation has never led to good results. As of the next season, Lome Super Fruit pomegranates will be even nicer and more appealing."