First Rockit apples this year arrive at Beijing Xinfadi Market

Mini apples grown in the North Island of New Zealand are sweet in taste and small in size. They are packed in tube-shaped packages for easy portability, marketed under the brand Rockit. Recently, this year’s first shipment of 10 tons arrived in the Beijing Xinfadi market and has been pre-ordered by online and offline dealers.

It is reported that Rockit apples are the most expensive and smallest apples in the world, and also one of the most delicious. Because of their low production, they are also called "luxury apples”. Although small in size, they are high in sweetness, crimson in appearance, and a crunchy and fragrant fruit body. They have a balanced sweetness and tartness and are full of juice. In addition to the outstanding eating quality, the packaging design is also very stylish and exquisite, and consumer acceptance is high.

Rockit apples were first brought to the Chinese market in 2014. According to Dai Yue, general manager of Rockit China, half of the current global production is marketed in China. “Shipments from the North Island arrive at Port of Shanghai in 14 days, before arriving in Beijing’s Xinfadi Market in 12 hours by land transport.” Liu Changcheng, general agent of Northern China Market, said the next shipment will arrive in Hong Kong on the 25th of April, and supply will continue through the end of the year.

“Consumer demand in Beijing continues to increase, and high-quality produce can often be marketed at good prices in Beijing Xinfadi Market,” Zhang Yuxi, chairman of the market, said. “Last year, the total number of transactions of various produce categories in the market was 12.98 million tons. The total value was 100.6 billion yuan. Among these categories, the sales volume of apples was over 1 million tons. I hope that Rockit will be loved by more consumers.”

Source: Beijing

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