According to the Ministry of Municipality and Environment (MME), Premium Qatari Vegetables and Qatar Farms programs achieved significant sales in March. A total of 3,751 tons were sold during the month; 456 tons through the Premium Qatari Vegetables and 3,295 tons from the Qatar Farms Program. There was an increase of 51 tons compared to February when a total of 3,700 tons of local vegetables were sold.
The MME launched these programs in co-operation with the Ministry of Commerce and Industry to improve local marketing operations and help the farmers market their produce. The programs provided the opportunity for Qatari farmers to display their locally produced high-quality vegetables which were available at affordable prices for consumers.
The Premium Qatari Vegetable program was launched in January 2017 in Al Meera complexes only; at the time, sixteen farms took part. As a result of the success of the program, it was launched in other consumer malls (such as LuLu Hypermarket, Carrefour and Family Food Centre) in December 2017.