California Giant Berry Farms has introduced a new foodservice edition of The Buzz newsletter.
California Giant has always taken great pride in its efforts to support the foodservice industry. The brand has a core emphasis on consistent supply of strawberries, blueberries, blackberries and raspberries from a dedicated foodservice team. The company is now expanding its popular weekly crop update newsletter, The Buzz, to a quarterly foodservice edition.
“We’re seeing a resurgence from our customers and the foodservice industry lately. As the country begins reopening, we’re happy for our restaurants, school and healthcare culinary teams as they are able to slowly return to increased volumes and service pace,” said Tom Smith, director of sales for California Giant. “With a renewed focus on health and immunity boosting foods, we saw an opportunity to increase our communication to this audience with inspiring and valuable content reinforcing the many benefits of berries.”
California Giant's The Buzz now features a quarterly foodservice edition.
Another way that California Giant has been investing in the foodservice industry is through its Annual Chef Invitational. Last year’s event was reconfigured to a web-based platform that allowed both trade and consumer audiences to view and participate by voting for their favorite culinary creation. The honor of Top Chef was awarded to Chef Sam Blackburn of Sodexo.
“Due to travel restrictions and cancellations of in-person trade events in 2020, we’re pleased to extend Chef Blackburn’s reign and afford him the opportunity to participate with us on field tours, trade events and other activities where he will become entrenched in California Giant berries as well as serve as brand ambassador,” Smith said. “We’re also grateful to all three Top Chefs for their contributions to this newsletter. For this first edition, they’ve each provided original recipes that we hope will serve as inspiration around how to incorporate fresh berries into their menus.”
Right: Tom Smith
The newsletter also features the latest information on consumer snacking, heathy eating and menu trends as it relates to fresh berries along with a reminder that the spring and summer months include several calendar events with reasons to celebrate. Culinary holidays such as Blueberry Pie Day and Strawberry Shortcake Day, along with traditional dates such as Mother’s Day and the 4th of July, are ideal reasons to ensure fresh berries are used in a variety of menu applications. These dates also align with promotable volumes of California Giant strawberries, blueberries, blackberries and raspberries.
For more information:
Kyla Oberman
California Giant Berry Farms
Tel: +1 (831) 786-7458
koberman@calgiant.com
Tom Smith
California Giant Berry Farms
Tel: +1 (831) 707-4608
tsmith@calgiant.com
https://www.calgiant.com/