Iceland has become the first UK supermarket to launch plastic-free packaging for its Pink Lady apples. Today, the supermarket announced that paperboard packaging will replace the plastic format. The new format will be rolled out across all its stores in the UK.
The switch in packaging will save Iceland seven tons of plastic per year, adding to its total of 3,794 tons reported for 2019 that have been removed from its own-label packaging since the start of 2018.
According to an article on retailtimes.co.uk¸ Iceland will monitor customer response to the new packaging across the country, as it continues to gather insight into how consumers respond to plastic free packaging alternatives.