April 30

Apple quality solutions and market trends discussed at Quality Summit

Hazel Technologies, Inc. announces the first ever virtual Apple Quality Summit. The one-hour event will be held on Friday April 30th and feature keynote speakers from across the industry ahead of the 2021 Northern American apple season.

“Apples are a powerhouse within fruit — the second largest behind berries and just ahead of grapes,” said Anne-Marie Roerink, principal of 210 Analytics and speaker at the Apple Quality Summit. The category size, in addition to the dynamic pre- and post-harvest technologies Hazel Tech® brings to the apple industry, are a few reasons to highlight this category at the summit.

Anne-Marie Roerink (left) and Mario Cervantes (right) are both speaking at Hazel Technologies' first Apple Quality Summit. 

Hazel Tech’s ability to integrate fruit quality protection technology across the supply chain sets it apart from other shelf-life extension products. Pre-harvest Hazel Trex™ assists growers with determining the optimal timing of key orchard management activities for many types of tree fruit, reducing labor costs and increasing yields. To protect the quality of fruit in bins following harvest, growers use both the Hazel 100™ 5g bin sachet and the Hazel CA technologies, which are both tailored for bin size applications. During the storage process, Hazel Datica™ hardware provides real time monitoring of the cold storage.

“We work closely with growers from Washington to New York state to understand their unique growing and storage conditions and develop solutions,” said Mario Cervantes, senior business development manager Hazel Technologies and summit speaker.

Hazel Tech’s line up of fruit quality protection technology across the supply chain include bin sachets (above) tailored for bin size applications. 

Innovation has been a key component to market trends around apples for the last several years. “For big, mature categories such as apples, maintaining market share isn’t easy as the nation moves from fad to fad in the latest hot eating trend,” said Roerink. “The innovations in apples are what keeps the category in the consumer spotlight. I’ve seen great trends in branding, snacking solutions, cross merchandising, expansion across meal occasions and more. I look forward to sharing more about trends, performance and taking an in-depth look at the many apple varieties marketed today.”

Hazel Tech Quality Summits bring together experts and leaders in postharvest research, qualitative and quantitative market analytics, farming and shelf-life extension technology to present at their crop- focused virtual events. April marks the 5th Quality Summit hosted by Hazel Technologies. (Previous events featured insights on the grape, mango, stone fruit and cherry categories.) The Apple Quality Summit is free and registration is open until April 30th or capacity is reached. 

For more information:
Jaime Kedrowski
Hazel Technologies
Tel: +1 (559) 321-2146

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