JAZZ™ apples are joining an epic adventure thanks to an exclusive new partnership with the new DreamWorks Animation film, Spirit Untamed. The film, which arrives in theaters June 4, 2021, is the next chapter in DreamWorks Animation’s franchise that began with the 2002 Oscar-nominated film Spirit: Stallion of the Cimarron and includes an Emmy-winning TV series.
Apples are core to the story of Spirit Untamed, which will hopefully encourage children and families to eat more JAZZ apples and other healthy produce. With retail partners nationwide this spring, JAZZ apples will promote the film with custom package artwork depicting two of the film’s heroes: Lucky, a headstrong girl, and the wild stallion Spirit, whom she befriends. In the artwork, Lucky rides a galloping Spirit while holding an apple. The co-branded on-pack and point-of-sale material will highlight the partnership with 2 lb. pouch bags, tote bags, Kwik Lok tags and more for use in-store and in e-commerce activations.
“We were thrilled when DreamWorks Animation approached us with this opportunity,” said Cecilia Flores Paez, T&G Global’s head of marketing, North America. “Apples help forge the bond of friendship between Lucky and Spirit and we couldn’t have asked for a better, or healthier, message to communicate with families.”
“With most Americans, including young children, eating fruit fewer than one time per day, these types of innovative partnerships make it easy for families to find and select produce. With simple tips to help families have fun with fruit and vegetables, we can improve consumption and build healthy habits,” said Wendy Reinhardt Kapsak, MS, RDN, president and CEO of Produce for Better Health Foundation.
The partnership includes a variety of advertising and promotions, including the bus advertising seen here.
The partnership will also drive shoppers to stores with JAZZ apples on their lists, thanks to additional amplification via public relations, social media and a robust digital ad campaign that includes YouTube pre-roll ads. The website will feature a store locator, Spirit Untamed-themed kids’ activities and a kid-friendly recipe inspired by the movie: a simple-yet-delicious “Epic Adventure Snack” featuring JAZZ apples sliced into horseshoe shapes topped with chocolate hazelnut spread and sprinkles.
“The partnership provides JAZZ apples with a great opportunity to draw kids back to the apple category and help instill healthy habits,” says Flores Paez. “With their naturally small, snackable size and refreshingly tangy-sweet flavor, they are a prefect pick for a kids’ promotion. We are proud DreamWorks Animation recognizes the value JAZZ apples bring to its Spirit fans and we look forward to an ‘epic adventure’ and successful partnership this spring!”
JAZZ apples are marketed by CMI Orchards, Rainier Fruit Co. and Oppy.