The Yidu Group introduced the Purple Honey plum to the Chinese market on the 12th of April. The plums were exported by Neofresh and were distributed via Shanghai Huizhan Fruit and Vegetable Wholesale Market. The Purple Honey plums were available via wholesale markets, e-commerce platforms, and premium fruit shops.
The first shipment of Purple Honey plums consisted of three shipping containers that arrived in Hong Kong at the HIT pier on the 9th of April, before they were transported to Shanghai. This was the first time Purple Honey plums entered the Chinese market. It is also the first time this new plum variety enters the international market.
Late-season Purple Honey plums are crisp and sweet
The Purple Honey plum is a Chilean plum variety that was 10 years in the making. After more than 10 years of research, this plum variety was planted by Neofresh. All the Chilean plum varieties on the market were originally introduced from the USA or Europe, but the Purple Honey plum is based on an Asian plum variety. This plum is very different from all the other Chilean plums. Not only is this plum a fascinating violet color, but the flavor is both crisp and sweet. The sugar content is very high.
The Chinese Yidu Group worked together with the Chilean Neofresh company to introduce the Purple Honey plum to the Chinese market. Neofresh is a family-company that rapidly developed into an international fruit company. Neofresh has more than 30 years of experience in the fruit industry. They primarily produce and sell kiwi fruit, cherries, and plums.
Neofresh oversees five subsidiary services that cover the entire supply chain process from cultivation and plantation to processing, packaging, and export. The company continuously introduces new varieties based on consumer preferences. The Purple Honey plum is one such 'custom-made' fruit variety. The global launch of the Purple Honey plum takes place in April, 2021. The Purple Honey plums were first available in China and Brazil.
The Yidu Group was established in 1988. This fruit supply chain company provides excellent management and distribution services. The Yidu Group has a devoted purchasing team. This team travels the country and the world to select top-quality fruit for Chinese consumers.
The global trade volume in fresh plums has been growing for years. According to data from Mordor Intelligence, the growth rate of plum trade is around 11.2% per year. The Yidu Group purchasing team carefully explores market demand and continuously works hard to find plum varieties that meet the preferences of Chinese consumers.
The Yidu Group purchasing team carefully selects fruit with attention to product quality, which is a central concern at every stage of the supply chain. The purchasing team selects and buys directly from the production area and ensures that processing is up to standard. They then select suitable sales channels to make sure that the fruit is in optimum state when it arrives in the hands of Chinese consumers.
The Yidu Group has the ambition to establish a cold supply chain distribution network that covers the entire country. They wish to establish fresh produce ports throughout the country to cover every corner either by sea freight or air freight. The company already established a presence in Dalian and Shenyang to cover the northeast, in Zhengzhou to cover central China, and in Guangzhou to cover south China. Slowly their cold supply chain distribution network begins to cover the entire country, which allows the Yidu Group to provide fresh fruit supply services of the highest quality.
Source: Yidu Group