One of the main reasons for the price rise of Dalian cherries is the relatively small production volume. The weather conditions were far from ideal this year. Rain and snow were near continuous last winter, which means that the greenhouse cherries did not receive enough sunshine. The Meizao cherry variety, for example, did not see the sun for a week, which caused a significant number of cherries to split. That is why the production volume of top-quality cherries is much lower this year than in previous years.
Ning Jinghua, the president of the Dalian Cherry Association, explained that many farmers are currently growing cherries, but if you want to eat top-quality cherries in March and April then you have to turn to Dalian cherries.
The shelf life of cherries is only around 3-5 days, and if that time is exceeded, they become very difficult to sell. The ratio of damaged fruit can go up to as high as 50%. After 7 days the cherries are simply not marketable anymore, and they will have to be disposed of. Traders who wish to provide consumers with delicious Dalian cherries will have to overcome this particular difficulty. JD Distribution solves this problem through careful automated selection of cherries in processing facilities near the cherry orchards.
"Cherries used to be processed in the city, then transported to wholesale markets, before they are distributed. That was a waste of time," explained one cherry farmer. With the JD Distribution processing facilities the cherries can be harvested, processed, and dispatched on the same day.
During this year's cherry festival, JD Distribution announced the first air freight delivery of Dalian cherries. A chartered plane distributes around 20 tons of cherries per day. As for land transport, the JD Distribution network has direct delivery via cold supply chain connections with major cities such as Beijing, Shenyang, Changchun, and Haerbin in north and northeast China. Nearly 50 refrigerated trucks leave the processing facilities every day. Their distribution network covers close to 300 cities across the country. The capacity of their land transport has increased by 50% over the last year, guaranteeing direct delivery to every consumers in every corner of the country for the first time.