Medfel connects with sector online on May 4th, 11th and 25th

On Tuesdays 4, 11 and 25 May, from 4pm to 6pm, medFEL will connect up with the sector with a two-part programme: European  forecasts for summer fruit and vegetable harvests, followed by round tables hosted by experts and covering subjects relating to the new challenges encountered by the sector. The conferences will be fully broadcast live and in replay, in French, Italian and Spanish.

Tuesday 4 May
4pm: European forecasts for apricots & French forecasts for peaches and nectarines
With San0ago Vazquez, Federa&on of Spanish cooperaLves (Spain), Elisa Macchi, Director of CSO (Italy) Georges Kantzios, ASEPOP Coopera&ve (Greece) and a representaLve of the Peaches and Apricots of France PDO.
Discussions chaired by Eric Hostalnou, Head of Fruit & Vegetable department at Pyrénées-Orientales Chamber of Agriculture. 

5pm: Round Table – “Doctor Ci0zen and Mister Consumer”
CiLzens are quite demanding when it comes to their food. It must be of high quality, diversified, its origin maVers, producLon methods must be environmentally friendly, social standards must be high. But when they transform into consumers, they are in search of low prices, ready-to-cook products, with not a care about the origin. We compare the results of opinion polls with analysis of consumer purchasing.

With the parLcipaLon of speakers including Delphine Taillez, Deputy Director, Aprifel. The other speakers will be confirmed in due course.
Discussion chaired by Olivier Masbou, Associate journalist, Socopag press agency.

Tuesday 11 May
4pm: Forecasts of melon plantations
With Myriam Mar6neau, Chair of the Inter-professional Melon Associa1on (AIM), Jérôme Jausseran, Head of Communica3ons at AIM, Marion Mispouillé, Project Officer at AIM.

5pm: Round Table – “How far will organic go? New challenges ahead“
How is the organic sector still growing? Organic products must meet expectations from society (environmental commitment, more local,  more ethical) while remaining a source of added value for its  stakeholders within the framework of a new foundation of more stringent European regulations. 
With Laure Verdeau, Director of Agence BIO, Gil Kressmann, Economist and Consultant, member of the French Academy of Agriculture (to be confirmed). 

Tuesday 25 May
4pm: European forecasts for peaches and nectarines
With Javier Basols, Federa1on of Spanish coopera1ves and Manel Simon, Afrucat, Catalonia (Spain), Elisa Macchi, Director of CSO (Italy) Georges Kantzios, ASEPOP Coopera1ve (Greece) and Bruno  Darnaud, Peaches and Apricots of France PDO. 

5pm: Round Table – “Click+collect, room for improvement for fresh fruit and vegetables?”
Click+collect, and more broadly online shopping, is a fast-developing  retail sector. France leads Europe for the market share of online-purchased consumer goods (7.1%). But while most of our neighbours  prefer home delivery, French consumers are more receptive to  click+collect (8 out of 10 online purchases). The fresh fruit and  vegetable sector has yet to find its place on this market.

For more information:
Mathilde Lapersonne
SPAS Organisation
Tel: +33(0)1 7738 8916 

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