New Zealand start-up uses TikTok to alleviate picker shortage

A Gisborne tech start-up is helping New Zealand’s picking shortage by using social media platform TikTok to fill hundreds of jobs. The company, founded by Gisborne’s Candice Pardy, has launched a three to six month social media campaign. The aim is to fill hundreds of horticulture vacancies around Gisborne and the rest of New Zealand.

Head of marketing and community Kristy Burden said: “The influencers have a combined TikTok following of over 2.9 million @uncletics, @unclejacktai, @judaxx, @whoisbuskey & @nixonsto with many Gizzy locals rushing up to them on the main street to take pictures during meal breaks.”

“We spent a couple of hours visiting different orchard sites in the region where the team of content creators all in their early to mid-twenties directed, shot and edited a variety of exciting content for us. The content creation was quick — these guys can produce a final version in minutes, a true craft.”

Jobloads is a job marketplace helping people find meaning and thrive at work. The app puts respect for the human rights of every worker in the supply chain at its centre. Miss Burden told the new campaign, which is independent of the government’s Help the Harvest campaign to recruit pickers, would run for three to six months.


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