In an attempt to attract more customers during the pandemic, South Korean convenience stores are offering vegetables at much discounted prices. This is because, as the government has strengthened quarantine measures, consumers are left with not many choices but to shop online or purchase groceries at nearby convenience stores. Most items sold at convenience stores are often perceived as pricier and lower in quality than those sold at supermarkets or discount stores.
To challenge this perception, BGF Retail and GS Retail have decided to launch a promotion for vegetables at CU and GS Fresh Mall, respectively. CU is BGF Retail's convenience store brand and GS Fresh Mall is GS Retail's online grocery store
BGF Retail said Thursday that CU has started selling six types of produce, including perilla leaves, spicy chili peppers, and cucumber chili peppers until end of this month for a 20 percent discount.
According to an article on koreatimes.co.kr¸ some vegetables are 55 percent cheaper than those available at local supermarkets. For a large green onion, CU will sell it for 40 won per 10 grams, which is more than half the price of the 87 won that supermarkets charge for the same weight.