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Women in Produce honoree recognized for product development work

Nature Fresh Farms’ product development specialist, Luci Faas, has been recognized for her excellence in the produce industry.

The Canadian Produce Marketing Association, in partnership with Grocery Business Magazine, has developed the Women in Produce initiative recognizing the achievements of outstanding women in the produce industry. Faas, along with nine other women, were nominated by industry peers for their contributions to promoting produce in the industry. The 10 honorees will be recognized during CPMA’s Fresh Week virtual event on April 13th.

Last year Nature Fresh Farms launched its compostable cucumber wrap with Faas leading its development. The concept of a home-compostable cucumber wrap was very new, with the initial investigation solely beginning with online research and making phone calls. After two years of trial and development, they were able to develop a film made from a starch-based material with a printed PLU in compostable ink and launched the product on the North American market.

Luci Faas of Nature Fresh Farms is being honored for her excellence in the produce industry and will be recognized at next week's CPMA Fresh Week. 

“I have always been passionate about sustainable packaging and I am very honored by the nomination. However, I want to acknowledge the others who worked on this film and their patience making this innovative idea into a reality for us,” said Faas. “This will pave the way for more sustainable packaging options on grocery store shelves across the continent.”

Faas joined Nature Fresh three years ago as purchasing & product development. Now, as product development specialist, Faas is responsible for sourcing innovative packaging and understanding its viability by initiating and monitoring shelf-life testing. She is on top of the latest industry developments in sustainable packaging and ensures all new packaging meets recognized criteria, in addition to maintaining memberships with industry associations including Sustainable Packaging Coalition and How2Recycle. Her dedication to the vigorous research, development and implementation of sustainable packaging solutions has been a great service.

“We are extremely fortunate to have Luci’s passion, knowledge and expertise behind our packaging development, which is why when the call for nominations came out for the initiative, we knew she deserved the recognition,” said John Ketler, vice-president. “We have a lot of strong women working at Nature Fresh Farms and we feel it is important to increase the profiles of women in this industry.”

Women play a critical role in the daily operations of farming and the agriculture industry, which is why it is important to continually support
their advancement, leadership and the diverse perspectives they bring to the industry. Nature Fresh Farms would like to acknowledge all the incredible women in the agriculture industry and congratulate the Women in Produce nominees for their accomplishments.

For more information:
Nature Fresh Farms
Tel: +1 (519) 326-1111
info@naturefresh.ca  
www.naturefresh.ca  


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