The first shipment of small, sweet Rockit™ apples has arrived in China, marking the beginning of what is very likely to be the company’s biggest season yet.
The New Zealand grown miniature apples – a cross between a Gala and a Gala Splendour – will be on shelf from April 12, and the producers of the popular fruit snack say it’s excited to commence the season with some of the best apples they’ve grown to date. “The quality of our 2021 fruit is outstanding,” says Rockit Global General Manager Marketing, Julian Smith.
“Rockit™ apples are always delicious, but we are extra excited about this year’s colour and flavour profile. The apples are especially sweet, with smooth, unblemished skin. We’re looking forward to seeing how our Chinese customers enjoy them.”
Rockit™ first launched into China in 2014 and, since then, the globally trademarked apple has steadily grown in popularity, finding favour with families, students and professionals who value both the taste and the health benefits of choosing Rockit™ and enjoy the convenient, 100% recyclable and resealable tubes.
“Our customers love being able to contribute to good health by boosting their antioxidant intake, simply by snacking on a Rockit™ apple,” Smith says.
Although grown in 10 countries across the world, it’s the New Zealand-produced apples that will launch the season in China. New Zealand has enjoyed excellent growing conditions this year, and with many more trees planted in previous years now reaching maturity, greater volumes are anticipated to meet China’s ever-increasing demand for this very special variety.
2021 also marks the beginning of a new direction for Rockit™, with a refreshed brand identity and slogan expected to make its first appearance in the middle of the year. The tagline “Rockit every day” speaks to the vitality of the brand, inspiring others to take on the
world, one bite at a time.
Finally, Rockit Global Limited will open its new state-of-the-art global headquarters, packhouse and coolstore in Hastings, New Zealand, incorporating leading digital innovation and AI technology to ensure the apples reach consumers around the world as quickly as
possible, and in perfect condition.
“It’s a delight to launch our season with such great news, especially following the challenges the world faced in 2020,” says Smith. “This year’s fruit really is the delicious result of hard work, positivity, two decades of careful breeding, and our own cutting edge innovation.”