In the period in which the Wisconsin Potato & Vegetable Growers Association Promotions Committee partnered with a major retail chain in Chicago last fall, fresh Wisconsin potato sales more than doubled. Jewel Osco -an important retail chain in Chicago- reported a y-o-y increase in sales of 58.5 percent and an 89.8 percent increase in units between October 14 and November 3. The data includes sales of russets, reds and yellows.
The promotion across Jewel Osco’s 188 stores included in-store displays and banners, T-shirts for employees, consumer ads, a static billboard and two digital posters, all strategically placed in areas with traffic volumes.
According to potatogrower.com¸ the retail chain also confirmed potato sales overall remained up over 10 percent from the end of the promotion through December 2020.