In the four weeks leading up to February 4 2021, the take home fruit category saw a drop of 7.6% in dollar sales, while volume sales declined -6.5%, compared with the same time year ago.
Apples declined by 6.3% in dollar sales and 15.4% in volume sales, driven in part by a 10.8% price increase compared to the prior year. One of the key contributing factors to the sales decline was the drop in buying households and purchase occasions.
Other varieties, such as Envy, Eve, Jazz, Kanzi, etc., saw a decline in both dollar and volume sales in the last four weeks compared to the prior year. Pink lady dipped the most in sales in the last four weeks.
Pears declined 12.3% in dollar sales and 17.0% in volume sales, with the average price per kg seeing an increase of 5.7%. A decline in buying households and purchase frequency contributed to the decline in sales. Other pears, consisting of Beurré Bosc & Corella pears, have seen a decline in both dollar and volume sales in the latest four weeks. Other pears decline was driven by a decline in volume purchased per occasion.