As the mango season arrives in Telangana, a start-up has developed a digital platform for selling the delectable fruit. The Kalgudi company has set a target of selling 10,000 tons of the fruit this season through its platforms tgreens.in and kalgudi.com. It will be selling not just to consumers, but to traders and exporters as well.
Last month, representatives from the start-up, explained their various marketing strategies to government officials, as they are planning to use to sell the fruit via a digital platform. Mango orchards are occupying some 122,000 ha in Telangana state and the expected yield is 1.2 mln tons. Nagarkurnool, Wanaparthy, Mahbubnagar, Khammam, Mahabubabad, Jagitial, Rangareddy, Sangareddy and Mancherial are the main districts set aside for mango production.
Growers in these districts have formed farmer producer organizations. These FPOs will work in tandem with the digital platforms. Customers can go on the tgreens and kalgudi websites and find out for themselves the details of the farmer, the location of the mango orchard and details about the variety of the mango by scanning the QR code of the pack.
All details including how the fruit has been plucked and how it will be packaged will be provided to the customers. The accountability and transparency factor will fetch more revenues to the farmers, Horticulture Director L. Venkatram Reddy told nyoooz.com.