G&R Farms has redesigned its Vidalia onion bag, box and bin packaging in keeping with the company’s new brand image. The consumer-friendly design includes new photography showcasing the third-generation family farm along with its "Grown with Passion, Served with Pride" tagline. The organization provides year-round sweet onions from Georgia and Peru.
The new box for G&R Farms includes new photography showcasing the third-generation farm along with its "Grown with Passion, Served with Pride" tagline.
“We’re proud of our roots and our long history with sweet onions,” said Walt Dasher, vice-president of G&R Farms. “My grandfather, Walter L. Dasher, was one of the pioneers who helped put Vidalia onions on the map as a widely popular brand. The new look has provided us with an opportunity to tell our story especially on our new Vidalia bag packaging.”
The back of the bag features information for consumers to download a free recipe booklet from the G&R Farms website entitled Taste the Memories. The e-book highlights the family’s history, features its tried-and-true recipes and provides information on how to store and prepare sweet onions.
G&R's new organic Vidalia bag packaging (right) has a similar look with a different color palate than its conventional Vidalia onion bag (left).
G&R Farms averages more than 1,500 acres of Vidalia onions each year and has also expanded its certified organic acreage. “Our organic Vidalia bag packaging has a similar look with a different color palate so shoppers can easily distinguish this on the shelf,” remarked Dasher. “We also highlight our sustainability efforts on the back of this bag since consumers who purchase organic produce also tend to purchase eco-friendly products. We’re proud of our sustainability program. Our goal is to protect the environment for future generations while ensuring the health and well-being of our farm workers.”
The new packaging will be in stores at the end of April.