Bard Valley Natural Delights® has launched its newly designed website to effectively communicate to a more diverse demographic. The updated website now focuses on grower stories, health benefits of Medjool dates and product usage for every lifestyle.
The Natural Delights website not only looks and feels new, but also operates using the most effective analytics tools to better understand website visitors and what attracts them. Additionally, an updated store locator will help guide shoppers to the products they desire at the retail locations they most often shop. The insights from these robust analytics will allow the brand to optimize content, targeting and communication for the most effective marketing across all platforms.
The Natural Delights website lets visitors learn about growers (left), use the store locater to find date products (right) and more.
“As a provider of Medjool dates, we want to be the best resource for people when learning about growing practices, product usage and how to find Natural Delights,” said David Baxter, director of marketing for Natural Delights. “Our website refresh gives us the opportunity to use insights that will not only help us deliver better content, but also work more closely with retail partners to ensure shoppers can find the products they want at their local stores.”
Natural Delights’ new Sweet Sunshine blog will also aid in delivering relevant and helpful content to readers. “The blog is focused on providing relevant, helpful and inspiring content to readers. Posts include behind-the-scenes of growing and harvesting Medjool dates, creative ways to use dates and health and wellness tips to support every lifestyle,” says Baxter.
The Sweet Sunshine blog is an opportunity to connect more personally with people who come to the site.
Blog posts are easily accessible on the website and are also shared via the brand’s e-newsletter that people opt-in to receive bi-weekly. This has become an effective remarketing tool for the brand to encourage website revisits and announce new products and content to the growing list of Natural Delights enthusiasts.
“The blog is an opportunity to connect more personally with people who come to the website. Based on the most popular content, we're able to create more of what people are looking for so that we can be a resource to them beyond providing Medjool dates,” adds Baxter.
Baxter says Natural Delights wants people to see themselves in the stories shared on the new website. “We want the young mom to feel empowered, the athlete to feel confident and the college student to feel connected when they reach for our products and this website is an extension of that vision.”