Trops, the largest avocado producer and marketer in Europe, has strengthened its global leadership by becoming a member of Green Motion.
The platform was born after a ground-breaking partnership announced earlier this year between Spain-based Eurosemillas, a global leader in the development and commercialization of agricultural innovation, and the University of California Riverside (UCR), whose 70-year-old avocado breeding programs house one of the world's most elite germplasm collections of scion and rootstock material.
Green Motion is conducting trials of varieties that have already shown excellent potential at UCR’s test sites in California, a region with a Mediterranean climate and growing conditions.
Trops, along with other companies from different countries, will bring its world-class experience to evaluate advanced selections of four Hass avocado varieties and five rootstocks. If validated, these varieties and rootstocks will ultimately extend the front and back ends of the traditional Hass marketing window. They may also provide increased tolerance to diseases, drought, heat, and soil salinity.
“We are absolutely delighted to have Trops on board with us at Green Motion. Together we will work to build the future of the global avocado industry, creating a diversified and sustainable market and providing excellent new opportunities to growers around the world,” stated Javier Cano, Director of Business Development for Eurosemillas.
“We at Trops are very happy to be able to participate in this research project. We are confident that with our experience we can help create an even brighter future for the global avocado industry and that we'll be able to offer our farmers varieties better adapted to our conditions, which means they'll be more productive and profitable,” stated Enrique Colilles, CEO of TROPS.
For more information:
Trops
Polígono Industrial Trops. Nave Trops, s/n
29719, Vélez-Málaga, Málaga (España)
Tel.: +34 952 500 700
www.trops.es