In 2015, Flavio Amaglio, who at the time was only 30 years old, decided to change jobs, and from the insurance world he ended up in the production of jams. He created a small revolution in this sector. He successfully brought together traditional ingredients in a revolutionary packaging. Not the classic glass jar, but an aluminum tube of one hundred grams. Within a few years, the production capacity reached 3500 tubes per hour, numbers that allow the entrepreneurial project to reach the Italian large retail trade.
Today Flavio Amaglio, owner of Dreama, a company based in Bergamo that produces jams and spreadable creams in tubes distributed under the FruitAma brand, remembers: "I was inspired by seeing other products in tubes, like mayonnaise, tomato paste, spreadable creams, which brought me to the idea of experimenting with jams. That's how I started to buy the first machines to transform and strawberries, peaches, pears and apricots into jam and press them into tubes."
An inviting and colorful graphic was necessary, as well as a brand name. FruitAma seemed the perfect synthesis between Frutta - fruit, the main ingredient - and Flavio's last name Amaglio.
At first, sales took place in the neighboring areas of Bergamo, stimulated by word of mouth. The turning point came in 2017, with the participation of Flavio in the sector's first trade fair. The experience and know-how acquired over the years, combined with the production capacity, have allowed the company to grow significantly over the years.
"The dynamic nature of our company and its potential production capacity of 3,500 pieces per hour allows us to meet any demand. We can produce formats ranging from one portion (23, 25, 27, 30 and 35 grams) to standard formats (90, 100 and 110 grams), to large formats on request. With the implementation of our production line, we can produce and pack both individual products and products in boxes. Several companies have already turned to us for branded products, including important companies in both the food and pharmaceutical sectors, who have chosen us to create ad hoc products for gifts or special occasions."
In the meantime, the company has expanded its offer with 23 recipes and can offer 70% fruit jams in tubes in the following flavors: strawberry, apricot, forest fruit, cherry, pear and peach. The newest addition is the organic line and citrus jam of Italian origin. This is also offered in tubes, as it is practical, convenient, unbreakable, reduces waste and can better guarantee the freshness of the jam.
"The raw material, which is processed at low temperatures, is filled into the tubes through an automatic machine that doses, seals and stamps each batch with the expiration date. It is then placed in a cardboard container to better protect the product."
The new range of products also includes ChocoAma, the spreadable cream based on Italian hazelnuts and cocoa, without palm oil, available in a 110-gram format. It is a spread created to complement the range with a product that is less affected by seasonality, unlike jams.
"We will present our new products at the international fairs at the earliest opportunity."
Dreama is a growing company that doubles its turnover every year. It is now aiming for a turnover of 1 million euro. Among the growth factors are the quality of the raw materials and the innovation of the packaging, combined with the growth trend that can be seen in all ready-to-use products.
"With Covid-19, especially during the first lockdown, we lost market share in the retail sector. This was due to the fact that consumers were buying large formats. We compensated for these losses with our sales through the online channel. From this point of view, the lockdown has allowed us to rethink our business operations. That's why we want to expand the range even further with ready-to-eat products."
These include a tomato paste that can be used to flavor pizza bases or for aperitifs. "We are the only ones on the market working with products in tubes with great satisfaction, to the point that we are also in the supermarkets' rankings of the most requested single-serving products."