Three orange and mandarin producing companies from Sevilla (Productores del Campo cooperative (Alcafruit), from Alcala del Rio; the San Sebastian cooperative, from Lora del Rio, and the Sociedad Agricola de Transformacion Fomento Agricola Andaluz (Foasat), from Peñaflor) joined forces to create ProVega, the largest citrus marketer in the Vega de Sevilla.
Its name is still provisional and its offer reaches a production of nearly 50 million kilos of oranges and about 7 million kilos of mandarins.
This newly established firm arises from the good relationship and affinity that the commercial teams and the governing boards of the different companies have had so far. We can't rule out we'll advance our current commercial relationship in the future with some legal identity, stated Francisco J. Bernal, president of Productores del Campo.
The three entities are members of the second-degree cooperative Anecoop, one of the main citrus exporters in the world. "The first step was to make a more comprehensive offer of our production in Anecoop so that we could cover the complete calendar from our area, the Vega de Sevilla," stated Roberto Cruz, the manager of the San Sebastian agricultural cooperative.
Alcala del Rio is further south of La Vega, Lora del Rio more to the center, and Peñaflor further north. "This geographical situation influences production. As a result, Alcafruit starts the campaign earlier. It is later joined by the San Sebastian cooperative, with varieties in the middle of the campaign, and Foasat with late varieties. Thus, this alliance allows us to offer our citrus fruits from the beginning to the end of the season, covering the entire calendar, reaching niches that we cannot reach separately," he said.
Another advantage of this union is that we are optimizing the fruit processing warehouses so that each company has access to the industrial facilities of the other companies, stated Francisco J. Bernal.
This year, they built a platform to process the production of Tango mandarins from the three companies at Alcafruit's facilities in Alcala del Rio. Next year, they plan to build another platform to process the Nadorcott mandarin varieties at the facilities of the San Sebastian de Lora del Rio cooperative.