"We do not focus on large numbers, we prefer to amaze our clients," explains Marco Donato, owner of Le Delizie del Cupin.
"The world of processed products is so inflated that introducing something new is the only way to trigger the curiosity of consumers. We have understood it observing the sales trends of some products such as the classic peach jam, which is generally not particularly successful on the market, maybe because it is too common. However, that same jam enriched with history and local tradition is much more appreciated."
Le Delizie del Cupin is located in Camporosso (IM), in Liguria, but its roots trace back to the tradition and culture of a small town in the Albenga hinterland - Costa Bacelega. It is a small hamlet in the Ranzo municipality (Imperia) home to 50 people and boasting a history made up of people dedicated to agriculture and nature in general.
Le Delizie del Cupin is run by Marco Donato, who is always looking for good and genuine products that can be used to make delicious products without added preservatives or colorings. Only the best raw materials are selected from producers in Liguria and Tuscany except for strawberries, which are grown on the company's own land, 8 hectares in total overlooked by century-old olive groves.
"We use local fruit when it comes to jams and marmalades, and domestic fruit when local quantities are not enough. Our leading products are wild blackberry and peach and amaretto jam, available in 320 gram jars."
"Amaretto biscuits and peaches is a combination typical of the Piedmont tradition. We are located a few km south of Piedmont, so we know this typical dessert, usually served on August 15th, really well. Halved peaches filled with crumbled amaretto biscuits are a must of the Piedmont summer and are served in the best restaurants."
Le Delizie del Cupin has thus created a peach jam enriched with amaretto crumbles, which make it thicker and with a unique bitter aftertaste.
"Strawberry and strawberry and cocoa jams are made by our laboratory, while the rest is entrusted to local companies. We focus on very slow cooking at a low temperature, which we monitor as all steps take their time. It all depends on the single fruits and their ripening level, which must be optimal. What is more, each fruit has its own density so, for example, the cooking time of blackberries is different to that of strawberries. What does not change is the low temperature, slow cooking and high fruit percentage (80% on average)."
One of the products part of the savory range that definitely deserves attention is Pappa al Pomodoro, made according to the ancient Tuscan tradition. It used to be a dish of the farming tradition and is truly flavorful. Ingredients: tomatoes 81%, bread 13% (wheat flour - contains gluten, water, yeast), extra-virgin olive oil, garlic, salt, basil and chili pepper.
"Over the past year, we have invested resources to place Le Delizie del Cupin on specialized and niche markets. The problem in the processed product segment is competition, which disorients consumers, but the only thing we need to focus on is explaining to them that basing their choice of price alone is always at the expense of quality and health."