“Keeping the world supplied” – 1st virtual annual Southern Hemisphere fresh fruit trade congress

Today SHAFFE held its very first annual Southern Hemisphere Fresh Fruit Trade congress. With the defining theme “Keeping the world supplied”, this first edition was dedicated to giving exclusive insights and market intelligence on the current production & trading situation for key temperate fruit exports, with contributions from all eight Southern Hemisphere suppliers including Argentina, Australia, Brazil, Chile, New Zealand, Peru, South Africa and Uruguay.

Southern Hemisphere exporters represent 11 million tons of exported temperate fruit with a market value of $ 14 billion USD and which contribute to 25% of global fruit supply as well as playing a significant role in the availability of healthy food choices.

SHAFFE Secretary General, Ms Nelli Hajdu President SHAFFE & representative of Chilean Fruit Exporters Association (ASOEX), Mr Charif Christian Carvajal opened the event.

FAO Deputy Director General, Ms Beth Bechdol, spoke about the great income generating potential of the industry and about how important it is to look at it holistically. She also discussed the challenges faced during the pandemic and the importance of responsive systems and the need for resilience on domestic markets. 

Southern Hemisphere fresh fruit trade outlook 2021 looked at the
relevance of Southern Hemisphere fresh fruit trade for global fruit supply with comments from trade association representatives from; CFNA, FreshFel, IFPS, PMA.

Southern Hemisphere fresh fruit outlook & the role of SHAFFE
were discussed by President SHAFFE & representative of Chilean Fruit Exporters Association (ASOEX), Mr. Charif Christian Carvajal

There followed a very interesting panel discussion with Southern Hemisphere fresh fruit country representatives:

• Argentina: Federico Baya, Argentinian Blueberry Committee
• Australia: David Daniels / Nathan Hancock, Citrus Australia
• Brazil: Luiz Eduardo Raffaelli, Abrafrutas
• Chile: Ignacio Caballero Toretti, Director Marketing, Chilean Fruit Exporters Association (ASOEX)
• New Zealand: Alan Pollard, CEO, NZ Apple and Pears
• Peru: Ricardo Polis, ProCitrus Peru
• South Africa: Dr. Ferdi Mayer, Agricultural Bureau South Africa
• Uruguay: Carlos Maria Fraschini, President of Uruguayan Union of Producers & Exporters of Fruits

FreshPlaza will report in more detail about the congress in the coming days.

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