Customers of Aldi, the Spanish supermarket chain, are purchasing more organic products

The supermarket chain Aldi is registering more sales of organic products. According to the company's own data, 24% of its customers incorporate at least one organic product on their shopping list and the number of tickets with this type of product increased in 2020 by about 4% over the previous year.

This trend is corroborated by consumption data from the consulting firm Kantar Worldpanel, which indicates that 45% of the chain's total customers have bought at least one organic product in their establishments in the last year. In addition, Aldi maintains its market share in the sale of these products, with 11.7%, while increasing its penetration to 14%.

According to Kantar data, Catalonia is the region with the highest national positioning in the organic market, as more and more people in this region choose to buy this type of product. There has also been an outstanding growth in the number of organic buyers in the area of Levante.

According to data from Kantar Worldpanel, the market penetration of organic products is increasing by around 74% and private label products are also gaining more and more weight by offering proposals at cheaper prices.

In the last year, the sale of private label products increased more in the organic sector than in the rest of the categories. In this sense, Aldi offers an assortment of 200 organic items through its own GutBio brand and continues to strengthen its position in this product category.



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