March 26, 2021

Announcing the first annual Cherry Quality Summit

Hazel® Technologies, Inc. is launching its first-ever virtual Cherry Quality Summit. The one-hour event will be held on Friday March 26th and features keynote speakers from across the industry ahead of the 2021 Northern American cherry season.

Speakers include Dr. Yu Dong, former horticulture post-doctoral research associate at Oregon State University--Hood River Agricultural Extension Office; Anne-Marie Roerink, founder/principal of 210 Analytics; David Ortega, director of packaging operations, Orchard View Cherries; and Mario Cervantes, senior business development manager, Hazel Technologies, Inc.

L-R: Dr. Yu Dong; Anne-Marie Roerink; David Ortega; Mario Cervantes.

Keynote speeches will highlight the latest research on cherry post-harvest quality, including stem greening, dehydration and pitting. In addition, speakers will discuss new cherry quality technology that has been tested by Oregon State and Cornell Universities on Bing, Lapins, Sweetheart, Skeena and Rainier varieties. Experts will also present on domestic and global cherry trends, merchandising and the shopper journey in 2021 and beyond.

“In the U.S., cherries are among the top 10 fruits and vegetables in terms of absolute dollar growth at retail--a remarkable accomplishment based on the size of the segment,” said Roerink. “I look forward to digging into this performance more to understand what drove success in 2020 and what may be ways to continue the winning streak in 2021.”

“My research vision of preserving fruit quality, reducing post-harvest losses and extending sweet cherries has been the cornerstone to my studies for more than a decade,” said Dr. Dong. “I look forward to sharing insights around proven advancements in post-harvest technology.”

“Orchard View looks for premium flavor, size and harvest timing to create a seamless supply of top-quality cherries,” said Ortega. “We look for innovative ways to enhance our consumers’ experience, which is why we are excited to participate in the Cherry Quality Summit.” With more than 3,400 acres in The Dalles, OR, Orchard View supplies cherry varieties domestically and worldwide.

“Hazel Tech® invests in extensive research to understand the unique quality and supply chain challenges in cherries. We are excited to offer solutions that can help growers, shippers and retailers provide premium-quality fruit to the market. Hazel is committed to developing pre- and post-harvest technology for cherries and we are excited to participate in and sponsor this event,” said Cervantes.

The Cherry Quality Summit is a free event. Registration is open to the industry until March 26th or until capacity is reached. To learn more, visit here.

For more information:
Jaime Kedrowski
Hazel Technologies, Inc.
Tel: +1 (559) 321-2146 

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