AgroFresh Solutions, Inc., a produce freshness solutions company, announced that Peruvian produce leader Camposol has decided to adopt the company’s VitaFresh™ Botanicals plant-based, edible coatings to increase the shelf life of ripened avocados commercialized in Europe, the United States and China.
VitaFresh Botanicals is a proprietary, plant-based portfolio of solutions for a wide variety of crops including avocados, citrus and mangos. Its coating range utilizes “anti-thirst” technology to boost the skin’s natural protection, creating a “double skin” membrane that reduces dehydration, maintains weight and locks in produce freshness throughout the supply chain.
Camposol, a vertically integrated global produce grower, exporter and marketer, will utilize AgroFresh’s VitaFresh Botanicals to help expand and grow their business with European, American and Chinese retailers, taking a consumer-marketing end-user perspective. Camposol’s ripenend avocados coated with VitaFresh Botanicals gives retailers a much stronger opportunity to market the best quality produce and increase consumer satisfaction, while reducing food waste and increasing profit potential. By using the VitaFresh Botanicals coatings, Camposol’s ripened avocados will have an added two to four days of extended shelf life after arriving at retail locations (versus uncoated avocados), which will help to reduce retail food waste and potentially generate up to 200% retailer ROI.
“This new strategic relationship represents another step forward in AgroFresh’s decades-long commitment to providing innovative solutions to help our customers extend produce shelf life, and deliver superior eating experiences to consumers,” said AgroFresh CEO Jordi Ferre. “It also represents a major step in our diversification efforts. By using AgroFresh’s VitaFresh Botanicals coatings, Camposol can extend the shelf life of its ripened avocados, improve produce quality throughout their supply chain, and enable retailers to sell more great tasting, ready-to-buy and ready-to-eat avocados,” said Ferre.
“After evaluating multiple options on the market and conducting extensive trials, we chose AgroFresh and VitaFresh Botanicals because of their ability to achieve the technical performance and efficacy that we needed,” said José Antonio Gómez Bazán - Managing Director, Camposol International. “What’s more, as a global company, AgroFresh can support our global expansion and offer the post-harvest expertise and in-depth technical and R&D support that we need to attain our business objectives.”
For easy application of the coatings, Camposol will install AgroFresh’s Control-Tec™ Applicator equipment in their European and U.S. facilities, with plans to add equipment in China.
VitaFresh Botanicals coatings are sustainable and created using certified ISO 14001 “environmental management system” standards.
For more information:
Agrofresh Solutions
Tel: +1 (866) 850 6846
www.agrofresh.com