The UN General Assembly has proclaimed 2021 to be the "International Year of Fruit and Vegetables", hoping to raise public awareness of the nutritional benefits and the importance of fruit and vegetables for human nutrition, food safety and health.
Overall, 81% of the population in Italy consumes at least one portion of fruit or veg a day. In 2020, according to Nomisma's calculations, the annual per capita consumption (at home/away from home) of fresh fruit and vegetables in Italy was 160 kg, far higher than that of many European countries such as Germany (at 109 kg) or the UK (at 101 kg).
In the year of the pandemic, one in four households bought fruit and vegetables online from large-scale distribution sites. Sales of fruit and vegetables conveyed by modern distribution show an increase in 2020: + 9.1% in volume compared to 2019 and + 8% in value (over €4.5 billion).
Regarding organic sales, there are further market potentials given the growing consumer interest; organic sales still weigh in at only 4% of the total fruit and vegetables sales.