Two pineapple peeling machines peel 8,000 pineapples to go in one week:

Reviewing an "emotional boost" in the fresh produce department

At the end of the week, Piero Nickenig, team leader for fruit and vegetables at the Globus department store in Koblenz, takes stock: 8,000 pineapples (in cups), 500 coconuts and 200 melons were peeled and sold in just 6 days at the Globus hypermarket in Koblenz - an absolute record.

"Without the two pineapple peeling machines, we would never have been able to offer our customers this record 8,000 peeled pineapples in cups in just one week. In the fruit and vegetable area, our customers could choose between slices and pieces at the push of a button. The pina to go® pineapple peeling machine is an ingenious self-service machine for the fruit and vegetable area."

"Our customers welcome such sales promotions and highlights," says Tim Strübing, fruit and vegetable business unit manager of the 47 Globus hypermarkets. Due to the large number of pineapples processed fresh in front of the customers, two peeling machines come into play at once. At the push of a button, the customer chooses between slices and pieces and within 20 seconds will receive a freshly peeled and ready-to-eat pineapple in a cup. "Since using the pina to go® pineapple peeling machine, we've been regularly setting new sales records."

The advantage of the peeling machine quickly becomes apparent. It is true that the popular exotic fruit is second only to the banana. However, it is so difficult to process that customers often decide against pineapples. The pineapple peeling machine helps the customer at this point - keyword: emotional boosting: Attractively positioned, transparently designed and very simple: Put in the pineapple, put in the cup, press the button - ready is the bite-sized cut pineapple to go and live: "The customer chooses a pineapple himself, can watch the peeling process and will trust this machine more than any refrigerated product," says Christoph Wolter, Managing Director of HEPRO LLC. For more than 25 years, HEPRO has been a specialist in food peeling technology.

"The consumer increasingly pays attention to freshness and transparency in processing, while at the same time loving convenience products. The pineapple peeling machine meets this zeitgeist exactly," Tim Strübing continues. Just like an orange juice squeezer, it will lead to customers spontaneously adding healthy pineapples to their shopping list, thus increasing not only pineapple sales. After all, some customers will solely visit the market to see the 'pina to go' in action."

"Over the past 25 years, we have already gained experience with our asparagus peeling machines. The transparency of the peeling process, the self-service aspect and the ultra-fresh convenience factor, results in an ingenious overall package. The goal is achieved when the customer especially visits the department store or grocery store for the peeled pineapple, combining the targeted purchase with his everyday shopping," says Christoph Wolter. A quick cost amortization of the German-made pineapple peeling machine is decisive for retailers, in addition to the important factors of customer service and POS.


Christoph Wolter, Managing Director of HEPRO LLC

Globus department stores are successfully focusing on the fresh produce department, whose display is becoming increasingly decisive for the food retail customer as a basis for evaluating the entire store. "With our range of fresh, regional and high-quality products, we want to fulfill all our customers' wishes: Quality and freshness are a matter of course for us - every day," says Tim Strübing.

With a record-breaking 8-meter high pineapple pyramid in Koblenz, two pineapple peeling machines, live processing with machetes and delicious fruit salads made of coconut, melon and pineapple, the positive shopping experience remains in the customer's memory and will increase sales in the fresh produce department in the long term, according to the experience of the Globus team.

Tim Strübing no longer wants to do without the new self-service pineapple peeling machine: "The new model from HEPRO makes us very flexible: pineapples in sizes 6, 7 and 8 can be peeled in the machine without any problems. The customer holds his own selected, freshly sliced pineapple in his hands and the great thing is that he can choose between slices and pieces himself, with the push of a button. The customer will no longer do without the "pina to go"- emotional boost."

For more information:
HEPRO GmbH
Mareen Protte - Vertrieb
Nickelstraße 14
33378 Rheda-Wiedenbrück
Tel: +49 5242 57979-31
Fax: +49 5242 57979-631
mprotte@hepro-gmbh.de  
www.hepro-gmbh.de 


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