CMI Orchards has announced strong branded apple sales growth for several of its brands.
Jazz™ apples jumped into the second position for branded apple sales across the United States, with an overall increase of 13 percent in sales dollars representing 24 percent in volume over the latest 52-week period according to Nielsen scan data ending January 23, 2021. Jazz™ apples currently account for 21 percent of the U.S. branded apple category sales.
Envy saw a 10 percent growth in sales dollars while Jazz apples saw a 13 percent increase in overall sales dollars.
Envy™ apples showed similar success with growth in volume of eight percent year-over-year and a 10 percent growth in sales dollars. Envy™ apples account for 22 percent of the branded apple category in overall sales.
Jazz™ and Envy™ are marketed by CMI Orchards, Rainier Fruit Co. and Oppy.
“Jazz™ and Envy™ join Ambrosia as three of our strongest specialty apples. Consumers are looking for their next favorite apple and CMI Orchards provides many options. Jazz™ offers a sweet and refreshing eating experience as a snack and in the kitchen. Envy™ is consistently a favorite, offering a sweet and crunchy bite, consistently good eating quality and gorgeous red color,” said Danelle Huber, CMI Orchards marketing specialist.
“CMI prides itself on making calculated decisions when bringing on new licensed apples to enhance our manifest,” said Rochelle Bohm, CMI Orchards brand manager. “With three of America's top brands, plus KIKU®, Kanzi®, Smitten®, Pacific Rose® and EverCrisp®--many of which regularly fall in the top 10 of branded apples--CMI supplies branded apples that deliver an outstanding eating experience with proven sales performance.”
For more information:
Rochelle Bohm
CMI Orchards
Tel: +1 (509) 663-1955
rochelleb@cmiorchards.com
www.cmiorchards.com