A German packaging company, Bio4Pack, was recently nominated for what 'Die Welt', Germany's national newspaper, calls the most important prize for businesses. This is the Grand Prix of Midrange Businesses (Großer Preis des Mittelstandes). This annual German SME competition has been held since 1994. Its size and impact are unparalleled.
Companies wishing to compete are assessed on five criteria. They're not only judged on the company's general development. Judges also look at job and training creation and modernization and innovation. Their regional commitment and service and customer orientation and marketing are considered too. A third party has to submit a business for nomination. In Bio4Pack's case, this was Dr. Daniela De Ridder. She's a German politician.
"Sustainable ideas like compostable packaging won't only help alleviate the problem of waste. It also sends a clear message. Environmental friendliness, climate protection, and economic success can be globally connected. It represents an opportunity to effectively reduce poverty too." These words form an integral part of why Dr. De Ridder thinks Bio4Pack should win this prestigious award.
Patrick Gerritsen, Bio4Pack's director, is naturally delighted with the nomination. "We've been marketing sustainable packaging since Bio4Pack began. It's good to see, without us asking, that these efforts are appreciated. Especially when it comes from a member of parliament. Nevertheless, we still have a long way to go. Our sole, ultimate goal is to make the world circular. Much remains to be done. We must break conventions. Political and business scopes must change to the medium and long term."
"Hardly anyone realizes that we're currently destroying the world. We're doing so in small, almost invisible, steps. People only see this in retrospect. And if we're not careful, it'll be too late. I hope this nomination will draw more attention to our packaging's role in a circular economy. We know it's only a small part of the big challenge of making the world circular. But if everyone does their bit, creating a brighter global future is possible," Patrick concludes.