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Bringing Vietnamese goods into foreign distribution channels

Experts have determined that for Vietnamese products to enter foreign distribution channels, it would be necessary to be more professional and stable regarding product quality. While foreign supermarkets such as Aeon, Lotte or MM Mega Market, which are operating in Vietnam, are effective distribution channels to help consume and export Vietnamese goods, it seems that Vietnamese businesses have not taken advantage of it.

In order for Vietnamese products to be sold through foreign distribution channels, the criteria for product quality and food safety and hygiene are a priority. Apart from this, goods put on supermarket shelves need to be supplied in a large quantity, uniform quality and high stability, however, many products of domestic companies have not met these criteria, the experts say.

Consumers around the world are interested in many Vietnamese agricultural products, such as mango, banana, lychee, longan, and dragon fruit. However, to get these into foreign supermarkets like Aeon or Lotte, was quite difficult.

Market expert Vu Vinh Phu said in order to increase the amount of Vietnamese goods consumed through foreign distribution channels, Vietnamese enterprises have had to improve their production capacity to be able to supply products that meet the criteria and standards of partners.


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