British shoppers are quite enamoured by Mzansi's delicious stone fruit. So for the 13th consecutive year, Hortgro has embarked on a campaign to introduce UK retailers to these high-quality fruits. Following a partnership agreement between Hortgro and retailers in the United Kingdom, British fruit lovers can now look forward to the best of Mzansi's peaches, nectarines and other stone fruit.
According to the South African deciduous fruit grower organisation, this is part of a strategic initiative to drive the demand for the country's stone fruit in the UK. As part of the agreement, Hortgro is set to position South Africa as the preferred supplier of excellent quality fruit that have been ethically and sustainably produced.
The campaign, which has been running since 2009, targets both online and in-store shoppers. It is hoped that the increased exposure of Mzansi's fresh produce will boost sales from January through to the end of the stone fruit season in May 2021.
Brexit does not seem to be causing any major problems for the time being. However, a slight delay in the ports is being experienced. This, however, has more to do with understaffing amid the Covid-19 pandemic. Pear exports are running behind schedule due to, amongst others, wind delays and efficiency. This has been a major factor impacting on export volumes although wind delays this time of the year is not uncommon.
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