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Natar Group: 'We will reach the peak very soon'

Italian strawberry season in full swing

"We are less than halfway through the strawberry season, but consumption and sales are going quite fast now, partly due to the mild and sunny weather. The peak will soon be reached and then we will be able to supply large quantities from mid-March to the end of May. The quantities are still variable, but we had to accelerate the work days during the past period, because the strawberries were starting to change color faster," said Giuseppe Nardiello, sales manager at the Italian Natar Group.

Giuseppe Nardiello

"Our core business is represented by strawberries, which are grown on 9 hectares. About 90% of these are the Sabrosa-Candonga variety. We place our strawberries in the largest Italian wholesale markets, such as those of Turin, Rome, Milan, Verona, Bari and Lecce, but we also conclude agreements with national food retail. Our aim is to satisfy our customers and this can be achieved by growing the crops with the greatest care. We try to minimise the use of plant protection products and apply sustainable growing practices. Color, size, taste, brix value and shelf life are the most important characteristics of our strawberries, which are brought to the market in just a few hours after being harvested."

"The horticultural world is full of secrets. If you talk to older people who were also in this business, you can learn a lot. The sector is very satisfying, also for young people like me," concluded Nardiello.

Viale Matera, 75025 Policoro (Matera) 
Tel.: (+39) 342 8215704 - 335 587432

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