"Remember, every mango should be left with a 3cm stalk when being cut off the tree, and then cut to 1.5cm after being transported to the processing center." Peng Fu, manager of the Guifei Mango Centre in Yacheng, Hainan, kept reminding the staff.
Having been growing mangoes for many years, it was the first time that he encountered such high demands. This is the fourth year that Guifei mangos from this area were marketed through Hema stores across China. What is different from the past is that Hema, working with growers and a third-party professional certification body, launched the "Technical Specifications for Tree-Ripened Guifei Mangoes”, which subject growers to strict and unified standards.
Hema fruit buyers who visited Sanya in 2018 to look for specialty produce were immediately attracted by the tree-ripened Guifei mangoes, and the two parties started to work together straight away.
With the surge in the number of stores and the gradual upgrade of the national supply chain system, Hema will purchase one-third of the production of tree-ripened Guifei mangos in Sanya this year, which is more than seven times that of four years ago.
The farm gate price of tree-ripened products is 30-50% higher than that of ordinary green mangoes. "After four years of cooperation, we have formed a mature digital system that can arrange orders monthly and weekly,” said Ou Hongxing, the head of Hema Fruit Purchasing.
Last year, Hema hired a third-party organization, Fangyuan Certification, a certifying body approved by the State Administration for Industry and Commerce. Mango growers are required to grow, harvest, process, and transport the products in accordance with the technical specifications. Third-party professionals will inspect the production and agricultural records, pesticide residues, and other aspects. With the implementation of relevant national policies, there will be more specialty produce making its way towards standardization and increased value.
Source: Guangzhou Daily