The so called little ones or "Le Piccoline Melinda” are five snack apples branded ISAAQ® of the variety CIV323 in a unique carton looking like modes of transport: a new way of eating apples and having fun, ideal for educating kids to make balanced food choices. The convincing point is the packaging, completely in cardboard, which can be reused and transformed into nice toys to be collected.
The choice to focus on kids is given by the small size of the fruits, perfect for a child’s hand, in addition to the excellent taste, was supported by a research on consumers answering the specific need of mothers: motivate their children to eat more fruit.
They are an environmentally friendly choice, totally recyclable in paper bins. But also taste is important to hit the mark: CIV323 is crunchy and has balanced taste with a good sugar and elegant acidity. CIV323 has a strong bright red color.
Packaging designed for children
One of the ways to make food palatable for children is to transform the meal into a pleasant moment by associating positive experiences with food. This also applies to fruit, not loved by many kids, but very important for a balanced diet. This is where the idea of personalizing the packaging of “Le Piccoline Melinda” comes from. Giving the shape of an airplane, train, bus or submarine and with colors and patterns that are always different from each other and can all be collected, they transform a healthy break into a light, funny moment.